Each concept needs about ten cases that differ from each other, losers included. Each case stores its numbers with a source and a grade, the story told at the time next to what the filings show, and a decision point where you commit before you see what happened.
Learning / Case library
Case library
Concepts
- 1 of 10 built
Capital cycle
Does the capital earn its keep, or does the boom overbuild?
- planned
Integrated operator vs marketplace
Does owning the physical outcome beat brokering it?
- planned
Neutral or rank-blind intermediary
Can trust be the product, and what pays for it?
- planned
Guarantee and underwriting
How do you price the risk you absorb without going bankrupt?
- planned
Counter-positioning
Can the incumbent copy you without hurting itself?
- planned
Platform dependency
Who can absorb you or cut you off?
- planned
The secret
Is the contrarian belief true, or just unpopular?
- planned
Start tiny, then expand
Which first market leads to the large one?
- planned
Distribution as design
Is there a channel that scales without paid growth?
- planned
Durability
Is it still earning in 10 to 15 years?